Princesses are now the biggest industry for the pre-tween set. In 2000 Disney decided to market the doe-eyed denizens of its feature films by their primary identifying characteristic: their princess titles. And thus was born the princess plague. Nowadays, princess obsession is the default setting for many little girls. You could be a little girl and not limit your dress-up choices to Belle, Ariel, or Cinderella (or Mulan or Merida, if you’re feeling feisty). But then again, when I was a little girl, the Disney princess wasn’t the glittery pastel-colored Horses, yes, especially the unicorn or winged or, best of all, winged unicorn kind. I wasn’t a tomboy or anything I just wasn’t into them. When I was growing up, I didn’t want to be a princess. “Every girl pretends she is a princess at one point.”
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